every holiday season, there will always be a strong price cutting atmosphere in the appliance market. However, more recently, some people have ripped up the price rises.

          this is not the first time anyone has given rise to the rising price. Four or five years ago, there had been a media report that white household appliances such as air conditioners, refrigerators and washing machines have risen. At the beginning of 2008, the news of a few famous household appliance brands to adjust the price of Gao Qi's white electric products had aroused many people's attention. The reasons for price increase include: the increase of raw material prices, the increase of packaging and transportation costs, and the obvious increase of human cost.

            because of the intense competition in the household electrical appliance market, the image of home appliances to consumers has been on the decline for the past more than 10 years. It may be hard for people to believe that household appliances have gone up too much.

            however, according to the author's understanding, white power did rise in price, with the survey report of the price department as evidence. In 2006, the relevant departments organized 8 major household appliances production provinces and 36 large and medium cities price monitoring institutions, conducted a special investigation, involving color TV, refrigerators, washing machines, air conditioning, gas cooker, water heater, microwave oven 7 kinds of household appliances. The survey shows that in addition to the continued decline in the price of color TV, the retail prices of the other 6 kinds of household appliances have risen to varying degrees. In 2008, the price monitoring center of Zhenjiang, Jiangsu Province, investigated the price of 7 kinds of household appliances, such as air conditioning, refrigerator, washing machine, color TV, microwave oven, hot water heater and oil fume machine, and found that the trend of household electrical appliances price showed a pattern of black and white differentiation, and the price of white electricity, such as refrigerator, air conditioner, washing machine and so on, was higher than that of color TV. The grid continues to decline.

            it is not difficult to see that the price of black electricity, such as color TV, is declining, and it is a long decline in the price of color TV, which gives consumers a feeling that household appliances have been reducing the price. In 1997, buying a 26 inch picture tube TV needed nearly 6000 yuan. In 2007, buying a 32 inch LCD TV needed nearly 6000 yuan. By 2010, 32 inch LCD TV needed only 2000 yuan.

            generally speaking, people are very impressed with the big changes, such as the price of color TV, the stock market, and so on, and the small amplitude of gradual change is only vague memory, even simply ignore. White electricity price is such a gradual process of small change. The data of the previous 2006 and 2008 shows that the higher price range of the white electricity products is about 10%. This may not be a one-time rise, but the price level that has been reached after many adjustments.

            the usual promotions in the industry also partly obscured the price increase. As an example of a washing machine that I have paid attention to, the initial price is 3580 yuan, and then up to 3680 yuan. The next holiday promotion will turn back to 3580 yuan, and the end of the promotion is 3680 yuan. On the whole, the price rises, but when the price rises, the manufacturer usually does it silently, while the holiday promotion will be widely publicized, so the consumer only knows that the sale price is 100 yuan, and the actual rise is 100 yuan.